Dr Pepper Park @ The Bridges

Sponsor Hounds to create, manage new events venue at The Bridges

NEWS RELEASE: Dr Pepper Park at the Bridges was voted the Best Live Music Venue in 2021 by the readers of The Roanoker Magazine and The Roanoke Times. WSLS viewers voted Dr Pepper Park as “Best Live Music Venue” in 2019. You can enjoy concerts & festivals in a unique setting by the Roanoke River at the base of Mill Mountain.

In the heart of Downtown Roanoke, with the Roanoke River on one side and Roanoke's most exciting new mixed-use development on the other, sits a plot of land that will become your new favorite place.

The 2.3-acre site, located adjacent to the Trolley Barn, will include space for customized events from 500 to 8,000 people, a stage for music and riverfront access set in an historic district.

As the region’s leader in events consulting, promotion and management, Sponsor Hounds is delighted to further contribute to the Roanoke Valley’s outstanding quality of life while providing enhanced choices for entertainment and community events in a one-of-a-kind setting.

Having a permanent home for events, concerts and community engagement offers us more flexibility to create memorable events and book additional musical acts. With our site at The Bridges, we won’t be bound by dates at other venues and we can provide musical acts with additional schedule flexibility. This will enable us to provide a more consistent event experience for our guests and offer the flexibility to reach musical genres that currently are under-represented.

This venue provides amenities not found at existing sites, including open space, riverfront access, and the ability to incorporate historic buildings into events and activities. We see a niche in the marketplace for high-quality events and musical entertainment in a flexible outdoor setting that’s closely centered to a growing population of young professionals as well as a unique facility.

Construction Progress