About Us

Meet the staff

Waynette Anderson

Waynette Anderson has more than 24 years of advertising experience. Her original career path was retail management in the field of fine jewelry. She then went on to master the world of advertising sales in the event, radio and sports marketing arenas. She developed a love for creating events that served the interests of so many in the Roanoke Valley.

Shannon Peters-Donald

Assistant Manager
Sponsor Hounds welcomes Shannon Marie Peters-Donald to our team! Shannon comes to Sponsor Hounds with experience in sales and marketing. She has spent the last three years helping small businesses with their marketing and design needs. In addition to managing the marketing for several local businesses, Shannon has been working closely with Dr Pepper Park, running all of our social media and designing all of our graphics and posters. Shannon is passionate about live music and serving her community!

Luke Nackley

Account Executive
Luke Nackley is a local Senior at Roanoke College pursuing a degree in Psychology. He applies his educational background in his position to form partner relations with local and national businesses. Luke was a part-time stagehand for Dr Pepper Park over the summer, and quickly formed a relationship with Waynette and Shannon that led to his current position with the company. Luke was born and raised in Roanoke and has a passion for growing relationships within the community that he has grown up in. His position with Dr Pepper Park creates the opportunity for him to pursue this passion on a large scale with visible effects in the Roanoke Valley.

Event Marketing and Consulting

Sponsor Hounds is an event marketing and consulting company. For year's we've been producing some of the largest events in Roanoke. There is not a single company in Southwest Virginia with more event knowledge and experience.


In November, inspired by her passion for events and the desire to do things at the highest level, Waynette Anderson created Sponsor Hounds.
Sponsor Hounds produced its first amazing events.
Sponsor Hounds began producing festivals and corporate events for other organizations in Roanoke.
Some of Roanoke's largest festivals were born while Sponsor Hounds began looking for its own ideal event space.
While Sponsor Hounds Events continued to grow the opportunity to work with The Bridges to create an event facility presented itself.
Dr Pepper Park at the Bridges opened in May. It is the result of years of hard work and we know you'll enjoy the seamless event experience at our unique facility.
Dr Pepper Park at the Bridges celebrates its 7th season in Roanoke, VA with 3 sold out shows and it's largest season yet.